Cheeky Launches All-New Boost Reel Series

After 15 months of development, Cheeky Fly Fishing is proud to launch the all-new Boost Reel Series. The full press release on the Boost Reels can be read below or on any of the major fly fishing media outlets here: AFFTA, MidCurrent, Moldy Chum and Angling Trade.


Cheeky Fly Fishing Launches All-New Boost Reel Series

August 20, 2014

Arlington, MA — Cheeky Fly Fishing is excited to announce the Boost Reel Series, the latest in fly reel innovation from Cheeky. 

The Boost Reel Series features three new additions to the Cheeky family, the Boost 325, Boost 350 and Boost 400.  With the Boost Series, you get the unparalleled performance you’ve come to expect from Cheeky Reels, with a price tag that won’t break the bank.

Perfect for 2-weight to 8-weight applications, the Boost Reel Series is a must have for all freshwater fly fishing excursions.  All Boost Reels feature the Rev Carbon Fiber Drag System, an alternating stacked disc drag developed specifically for the Boost Series, Cheeky’s MAX Arbor for unbeatable retrieval rates, and the signature Cheeky look that sets you apart on the water.

“The Boost Reel Series is the culmination of a tremendous amount of hard work here at Cheeky,” said Cheeky Fly Fishing Owner Ted Upton. “We wanted to design a reel with that distinct Cheeky style and performance, but at a more approachable price point for our customers.”

Perhaps the most impressive feature of the Boost Reels is their unmatched strength-to-weight ratio.  At 4.3 ounces, the Boost 325 weighs less than your cell phone, yet has the stopping power to halt any runaway beast.  Whether you’re making 1,000 casts a day or just getting into the sport, the lightweight and indestructible design of the new Boost Reels will keep you on the water longer.

“With the Boost Reel Series, we’ve combined incredible performance, good looks and great value. We couldn’t be more excited to bring these reels to market,” said Upton.  Cheeky Boost Reels are available from $209 and can be pre-ordered now at

All Cheeky Reels carry a Lifetime Warranty, are fully machined from aerospace grade aluminum and anodized to endure the gnarliest fresh and saltwater elements fishermen face.  For more information on the Boost Reel Series and other Cheeky products, please visit