Cheeky Fishing is the leader in high performance and durable products providing value-based, smart solutions. Developed and designed by avid anglers in Massachusetts, we make products for every fly angler not just the elite. Think of us as your own, personal, fly fishing Robin Hood championing the do-it-yourself angler and the waters they fish. From your first cast to your 10,000th fish, we got you covered. With FREE shipping in the US, lifetime warranty, and world class customer service, Cheeky Fishing is there for all your needs. Cheeky Fishing has developed tools to help you sort out your fly fishing equipment needs. Utilize our NEW Reel Selector Tool to help you match your rod to the right reel, our Shop by Species Collections curated for specific fish, and our Live Chat Function for live, friendly advice!

So you bought a rod (or are about to) and you're not sure how to match it to the right reel. Never fear, the Cheeky Reel Selector is here. Answer a few easy questions and our reel selector will spit out the good-better-best fly fishing reels to get you on the water fast.

Finding great deals on fly fishing equipment online is easy with Cheeky Fishing. Our performance gear was made with your wallet in mind. We design fly fishing products with the highest performance but do everything we can to keep the price affordable. Our best sellers below are items anglers love for their price & performance!

What ya fishing for? Find a currated collection specially chosen by our experts to pursue your favorite fish. This includes a few different fly fishing reels at different prices, fly line leaders, and fly fishing tools.