What a year! As we look back on an awesome 2017 (and ahead to 2018), we'd like to share a few of our favorite moments with you and say THANK YOU for making this past year the best yet!
10. Cheeky Lands On Cover Of Fly Fisherman Magazine
Fly Fishing Magazine featured a Cheeky Limitless 375 on the cover of its "Fly Fishing Made Easy" issue, which hit the stands in June 2017. The editor of the magazine, Ross Purnell, selected the Cheeky Limitless 375 for the cover feature due to it's reliable performance and silky smooth disk drag system, stating that the reel is “worth it when you have your dream fish on the line”! Click here to read the full article.
9. Cheeky & Wingo Welcome Over 100 New Retailers in 2017
Looking to pick up Cheeky or Wingo products? Chances are there's a wholesale dealer near you. Cheeky and Wingo are proud to have welcomed over 100 new retail locations in 2017. From Mountain Angler in Breckinridge, CO to Natick Outdoors in Natick, MA to Bass Pro Shops and Cabela's, you can find Cheeky Reels at quality retailers around the world. Click here to view Cheeky's Dealer Map.
8. Editor of Fly Fisherman Magazine Lands 68" Arapaima on Limitless 475
Talk about the ideal gear-testing fishing trip! Ross Purnell, editor of Fly Fisherman Magazine, traveled to the jungle of Rewa, Guyana to pursue the largest freshwater scaled fish in the world, the arapaima. His weapon of choice? The Cheeky Limitless 475.
"I really loved the new Limitless Reel," wrote Ross after the trip. "The drag was smooth and powerful, and everything kept operating even though we were in muddy, gritty conditions.” Click here to read the full story.
7. Cheeky and Wingo Exhibit at ICAST/IFTD 2017
For the fishing industry, it doesn't get any bigger than ICAST/IFTD, the largest fishing trade show in the world. At the 2017 show in Orlando, FL, Cheeky's new Limitless Fly Reels were featured in the event's "New Product Showcase," and received praise from industry experts for its impenetrable GDS Drag System, integrated yet replaceable reel foot, and new torque dispersing frame. This also marked the first year Wingo Belts moved to its own booth to make room for its all-new Bottle Opener Belts and new Dog Collar and Dog Leash designs. Click here to read the 2017 ICAST recap.
6. Limitless Selected For "Gear Of The Year" In TROUT & Fly Fisherman
The two largest fly fishing magazines on the planet selected Cheeky Limitless Fly Reels for their "Gear of the Year" gift guides. After months of testing Limitless Reels on tarpon, trout, and 68" arapaima, editors at TROUT and Fly Fisherman praised Limitless' all-new GDS Drag System, price point, and uncompromising performance in the field.
"LIMITLESS HAS PUT CHEEKY RIGHT IN THE SAME WHEELHOUSE WITH THE BEST OF THE BEST." - KIRK DEETER, EDITOR OF TROUT, EDITOR-AT-LARGE FOR FIELD & STREAM
"THE SEALED DRAG SYSTEM NEVER FAILED DESPITE SAND, GRIT, SUNSCREEN, AND REPEATED DUNKINGS." - FLY FISHERMAN.
5. Cheeky Bolsters Commitment to Industry Nonprofits
2017 was a great year for giving back! During this past year, Cheeky bolstered its support of many industry nonprofits, including Trout Unlimited, Stripers Forever, Access Unlimited, and Casting for Recovery. During November and December, Cheeky and Wingo Belts donated 10% of all profits from Wingo Fish Skin Socks back to Trout Unlimited. Cheeky and Wingo were also the headlining sponsors of the "Stripers Forever Release a Breeder Club" for the third consecutive year, sponsored Access Unlimited's work with disabled athletes, and continued its support of Casting for Recovery. To learn more about Cheeky's charitable work, click here.
4. Wingo Belts Introduces Hats, Tees, Socks, Bottle Opener Belts, Eyewear Retainers & More
2017 was a huge year for new products at Cheeky's sister brand, Wingo Belts. Wingo introduced all new Fish Skin Socks, Hats, Pocket Tees, Eyewear Retainers, Lanyards, Bottle Opener Belts, and brand new designs for its already popular Wading Belts, Everyday Belts, Dog Leashes and Collars ... just to name a few. Click here to shop all of Wingo's new products.
3. Cheeky Introduces New Spin Reel Sizes & 750 Pliers
Cheeky added four all-new sizes to its CYDRO and FLOTR Spinning Reel family, and introduced a big brother to its award-winning 550 Pliers. The CYDRO and FLOTR Series are now each available in sizes ranging from a lightweight 1500 to a powerful saltwater-ready 5500. The all-new 750 Pliers provide a stronger and beefier alternative to the ultra-light 550 Pliers. Click here to learn more about Cheeky Spin Reels, or to check out the new 750 Pliers, click here.
2. The Cheeky Schoolie Tournament Becomes Largest Fly Fishing Tournament in the World
Over 330 anglers from all over the country came out to Cape Cod, MA to participate in the 2017 Cheeky Schoolie Tournament, making the event the largest fly fishing tournament in the world. The Schoolie Tournament, which began in 2011, has remained a low-barrier to entry, grassroots style event designed to encourage the interest in and growth of saltwater fly fishing and to welcome our hard working schoolie stripers to their summer vacation home on Cape Cod, MA. Anglers from as far as Alaska came out for the opportunity to cast flies at early season striped bass and vie for thousands of dollars in fly fishing prizes. Click here to learn more about the tournament, or keep scrolling to watch the 2017 Recap Video.
1. Cheeky Launches New Limitless Series
Alright, technically we launched the Limitless in December of 2016, but to say that 2017 was not the year of Limitless would be just wrong. The Limitless Series took the industry by storm in 2017, raking in accolades and praise from Field & Stream, TROUT, Fly Fisherman Magazine, as well as thousands of customers who put the reel to the test around the world. Featuring an innovative new Gasket Sealed Drag System that's impenetrable by the elements, a multi-axis machining technique that redistributes metal to key stress points, and the reliability and good looks Cheeky Reels are know for, it's no secret why the Limitless was one of the most talked about fly reels of the year. Click here to learn more about the Limitless Series.