Team Cheeky made the trip to Orlando, FL last month for the 2017 ICAST/IFTD show, the largest annual fishing show in the world. This year marked Cheeky's seventh straight year as an exhibitor, and 2017 proved to be the biggest and best show to date. New for 2017 were Cheeky's all-new Limitless Fly Reels, which were featured in the event's "New Product Showcase" and received praise from industry experts for its impenetrable GDS Drag System, integrated yet replaceable reel foot, and new torque dispersing frame.
Cheeky CEO Ted Upton shows off the new Limitless Fly Reels during an on camera interview at ICAST 2017.
Also on display at the Cheeky booth were two all-new sizes for the CYDRO and FLOTR Spinning Reels, which will both be available this coming holiday season in five sizes ranging from 1500 through 5500, as well as the award-winning 550 Pliers, Boost Fly Reels, and Tyro Fly Reels. Cheeky's sister brand, Wingo Belts, graduated to its own booth this year next to Cheeky to make room for its exciting new Bottle Opener Belts and new Dog Collar and Dog Leash designs.
As always, the event was filled with business meetings, fishing chatter, and evening parties. Cheeky would like to extend a thank you to everyone who stopped by the Cheeky booth this year and helped make the 2017 show a success. We look forward to seeing you next year!