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New England on the Fly Reviews Limitless 475

Limitless 475 loaded for tarpon.  Photo c/o New England on the Fly.
Cheeky "has exploded onto the scene — onto magazine covers, social feeds, and actual fly rods — faster than just about any brand short of Yeti in recent years."
On a recent trip to Boca Grande, Ben Carmichael of New England on the Fly set out to test how the new Cheeky Limitless 475 would handle the rigors of hunting the silver king.  In addition to assessing the reel's functionality in the field, Ben did some deeper investigation into Cheeky's branding and unique position within the industry.  Be sure to check out his take on the reel's performance, as well as some keen reflection on consumer preference when it comes to selecting your next fly reel.