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FOAM (Fishing Outfitters Association of Montana)

Welcome FOAM Members!

Team Cheeky is stoked to welcome you to the official FOAM VIP Offer Page!  Here you'll find all the relevant information about your exclusive deal up for grabs this week.  But before we get into the nitty-gritty, a little bit about us...

Some of you may already be familiar with Cheeky, but for those of you who aren't, we've been making precision, high quality reels going on 10 years now.  Our goal is simple: to push the boundaries of fly reel design and provide the optimal balance of performance and value for every type of angler out there.  

So what's the deal with "The Deal"?

Funny you should ask — We have created a one-time usage, 60% off code for you to use between December 1st and December 7th.  You'll be able to check out our selection of fly reels, terminal tackle, and other angling accessories to help you gear up for next year's guide season. 

How it Works

Just place items into your Shopping cart and include the code FOAM2020 for 60% off and free shipping. 

Rules of the Deal

  • Must be a FOAM Member to use the code
  • Only good for one purchase between the Today and Dec. 7th
  • $1000 Order Maximum
  • For your Personal and Business use only - if your customers are interested send them to their local retailer

 Giving Back

For every order placed between Thanksgiving and Christmas we are donating 1 pound of food to our local communities. This year we have split this between our East and West offices: Berkshire Food Project in our home base of North Adams, Massachusetts and the Missoula Food Bank, feeding the hungry in Montana.   


We'll let Peter Vandergrift — our fearless leader in all things marketing — take it from here and give you a little bit of context:

"I was a FOAM member and fishing guide and outfitter for almost two decades before I began my marketing career at Simms Fishing Products and then Costa Sunglasses. Now, as the CMO of Cheeky Fishing, I am excited to bring the FOAM family a great deal. I know that every penny counts and I'm confident that we can help you all get the most out of your gear without breaking the bank — whether it goes into the hands of your clients on trips or into your duffel on your next big adventure.

Here are some of my recommendations for what might work well for you and your business:


Preload 350 for client setups: I was always in need of those extra setups for clients who either didn't have their own or didn't have what they needed. The PreLoad is a sturdy reel that comes with backing, fly line and leader. At our price-point ($99 MSRP) you won't lose sleep over clients banging them around in the boat.  They have a super reliable smooth drags, and the line is for 5 to 6weight set ups. It is closer to a standard 6 weight but is perfect for 5 weight hopper-dropper setups. 
Premium Limitless Reels: Complete with bomb-proof, fully-sealed drag systems, our Limitless Reels are awesome go-to personal fishing setups for hunting down the big boys — or for when you go on that next destination trip.  Limitless Reels will hold up to the toughest conditions have some of the smoothest drags and lowest startup inertia thresholds in the industry.
Leader and Tippet: I would definitely take the opportunity to load up on the essentials for next season. Our tippet is a great balance — it has a bit of stretch but isn't gummy so it turns over well, and it's hard to beat the price. 
550 Pliers: I love these pliers and take them everywhere with me. I call them my 'plieceps' as they combine the benefits of plier and forceps.  They have a sturdy precision  point to remove everything from tiny tricos to large streamers, built in cutters, a belt holster, and an extendable leash. With enough heft to de-barb hooks, they are super useful and have turned me from a lanyard guy to a plier guy. I never fish without them."
So there you have it!
We hope you're as excited about this as we are!  Please don't hesitate to shoot us an email or a DM if you have any questions — or just want to say hello.  And make sure to keep up with us on Instagram and Facebook.
Cheers to the holidays!