News


Men's Journal selected the Cheeky Tyro 350 as the only fly reel for its 2016 Gear Lab Special "Toys of the Summer" edition. The experts were impressed with the Tyro's high performance REV Carbon Drag System and affordable price tag. Read the full...
The American Fly Fishing Trade Association has named Cheeky and Wingo Belts CEO Ted Upton "AFFTA Member of the Month" for April, 2016. With the honor, Upton receives just the second ever installment of the award, which was created to highlight engaged and...
2016 Cheeky March Madness Recap April, 2016 Arlington, MA - The 6th annual Cheeky March Madness: Road to the Final Fish tournament concluded in exciting fashion on Monday, April 4th, as perennial powerhouse Golden Dorado clashed with cult hero Giant...
Cheeky Ambassador Al Keller teamed up with Lateral Line Media to film an epic back country tarpon video in the Florida Everglades. Massive tarpon eats, jumps and a singing Cheeky Dozer 525 ... this video has everything you're looking for. Watch in HD and...
Matthew Lourdeau of Casting Across recently sat down with Cheeky to discuss the ever-increasing role of colors in the sport of fly fishing and to learn more about Cheeky's unique two-tone styles found in its Performance Fly Reel Series.  "For literally centuries, anything outside of greyscale...