Giving Back

Cheeky Fishing is proud to give back to the fishing and outdoor communities in a variety of ways. Whether it is annual donations to Trout Unlimited, Casting for Recovery and the Bonefish & Tarpon Trust, supporting Stripers Forever in its efforts to make striped bass a game fish, sponsorship of local catch and release fishing tournaments, or giving back 10% of every Cheeky Reel sale to support the Wildlife & Sport Fish Restoration Program, Cheeky is committed to giving back to its community.

Proud Partnerships with Trout Unlimited, Casting for Recovery, Bonefish & Tarpon Trust, and Stripers Forever


Cheeky is proud to partner with Trout Unlimited as one of the organization's official Corporate Sponsors. As part of the partnership, Cheeky donates 15% of all proceeds from TU member purchases to TU's general conservation fund. Additionally, Cheeky provides all TU members with a discount on Cheeky products, and is one of the lead sponsors of the TU 5 Rivers College Program, a program designed to help mold the next generation of conservation-minded anglers. To learn more about Cheeky's Corporate Sponsorship of TU, click here.

Cheeky is pleased to partner with Casting for Recovery and the Bonefish & Tarpon Trust each year to raise money for both organizations through Cheeky March Madness: Road to the Final Fish.  100% of the event's proceeds go to benefit the non-profit causes.  Cheeky's commitment to Casting for Recovery and the Bonefish and Tarpon Trust is reinforced through its sponsorship of each organization's signature annual events, Cast One for Hope and the Bonefish & Tarpon Symposium. 

Cheeky Fishing is the proud title sponsor of Stripers Forever's Release a Breeder Program. The program is designed to promote the release of large “breeding size” stripers, which are mostly female fish producing eggs. By releasing a breeder, you can do your part to ensure the livelihood of the striped bass population for many years to come. Learn more about the club here.


Cheeky Gives Back 10% of Every Reel Sale


Cheeky is proud to give back 10% of every Cheeky Reel sale to support the Wildlife & Sport Fish Restoration Program.  The Program's stated mission is to work "through partnerships to conserve and manage fish and wildlife and their habitats for the use and enjoyment of current and future generations."  Cheeky's 10% helps to ensure a healthy, diverse, and accessible fish and wildlife population for years to come.