About Cheeky

More than 15 years ago, Cheeky Fishing decided on another way to make fly fishing equipment. We were sick of seeing overpriced and uninspired gear. Cheeky is a leader in high performance fly fishing reels and accessories providing smart, innovative solutions for fly anglers. We brought vibrant color, sleek design, and one of the smoothest drags on the planet to the sport. We champion the DIY angler and the waters they fish. We live by the principles of education, inclusion, and problem-solving. We fish with a purpose, we have loads of fun, and we are, well... undeniably Cheeky.