2021
1 Pound of Food for every order placed from 11/25 to 12/25
With every order you make this holiday season, Cheeky Fishing is giving one pound of food to help feed those less fortunate. We have partnered with the Berkshire Food Project in our hometown of North Adams, MA to deliver ham, turkey, and other holiday food to help feed our community. So every time you give the gift of Cheeky this Holiday Season, you are also giving the gift of a nutritious meal to the community. We love fishing and we love to have fun, but most of all, we love giving back.
Happy Holidays!!
The shift in the northern Berkshires from an industrial to a service economy has rendered hundreds of local residents unemployed, underemployed, or at best, leashed to minimum-wage jobs with neither benefits nor security. In this devastating situation, the inability of a growing segment of our fellow citizens to provide their families with nutritious meals, and the actual incidence of hunger, have become alarming.
The Berkshire Food Project seeks to alleviate hunger, food insecurity, and social isolation by serving healthy, no cost meals and connecting people to other resources, all in a dignified and respectful manner.
Cheeky Schoolie Striped Bass Donation
It was another Banner Year for the Cheeky Schoolie Tournament with record turnout and more money raised and conservation awareness built than ever before. The Schoolie Tournament contributed a whopping $21,000 to striped bass conservation through donations to our conservation partners for the tournament. Read about the tournament here…
Schoolie Conservation Partners
Trout Unlimited Life Campaign
Cheeky Fishing is proud to be an ongoing Corporate Sponsor of Trout Unlimited. In 2021, we were honored to be chosen to pair a Cheeky Launch 350 with a Scott rod for TU’s Life Membership campaign.
Water Testing for Science on the Fly
We worked with the great folks from Science on the Fly this year to test our home waters in Western Massachusetts. We are citizen testers who are now gathering information that will help scientists understand the effects of climate change on our favorite trout streams. Read more here…
Protect a Breeder
Cheeky Fishing is the proud title sponsor of Stripers Forever's Release a Breeder Program. The program is designed to promote the release of large “breeding size” stripers, which are mostly female fish producing eggs. By releasing a breeder, you can do your part to ensure the livelihood of the striped bass population for many years to come. Learn more about the club here.
2020
Pound per Order
Giving back, especially in a year as difficult as 2020, is crucial to our brand mission. We decided to go big by matching every order with a pound of food to local food banks. For every order we received from Thanksgiving to Christmas, we donated one pound of food to Berkshire Food Project in our home base of North Adams, Massachusetts and the Missoula Food Bank and Community Center in our Western hub in Montana.
In total, Team Cheeky donated 1,000 pounds of food during the 2020 Holiday season.
