Giving Back

2021

Cheeky Schoolie Striped Bass Donation

It was another Banner Year for the Cheeky Schoolie Tournament with record turnout and more money raised and conservation awareness built than ever before. The Schoolie Tournament contributed a whopping $21,000 to striped bass conservation through donations to our conservation partners for the tournament. Read about the tournament here…

Schoolie Conservation Partners

Trout Unlimited Life Campaign

Cheeky Fishing is proud to be an ongoing Corporate Sponsor of Trout Unlimited. In 2021, we were honored to be chosen to pair a Cheeky Launch 350 with a Scott rod for TU’s Life Membership campaign.

Water Testing for Science on the Fly

We worked with the great folks from Science on the Fly this year to test our home waters in Western Massachusetts. We are citizen testers who are now gathering information that will help scientists understand the effects of climate change on our favorite trout streams. Read more here…

Protect a Breeder

Cheeky Fishing is the proud title sponsor of Stripers Forever's Release a Breeder Program. The program is designed to promote the release of large “breeding size” stripers, which are mostly female fish producing eggs. By releasing a breeder, you can do your part to ensure the livelihood of the striped bass population for many years to come. Learn more about the club here.

2020

Pound per Order

Giving back, especially in a year as difficult as 2020, is crucial to our brand mission. We decided to go big by matching every order with a pound of food to local food banks. For every order we received from Thanksgiving to Christmas, we donated one pound of food to Berkshire Food Project in our home base of North Adams, Massachusetts and the Missoula Food Bank and Community Center in our Western hub in Montana.

In total, Team Cheeky donated 1,000 pounds of food during the 2020 Holiday season.

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