We love the watery world and the creatures that live there, but we know that many places are in peril. Cheeky has always supported and given generously to causes, but we have decided to up our giving commitment by donating 3% of every sale to non-profits that make a difference in our watery world — we call it Tip the Waters. When you make a commitment to Cheeky product, the least we can do is leave the tip.  We recently joined 1% For the Planet, and we’re applying the same certified framework for all 3% of our giving commitment. So go ahead big tippers, when you choose Cheeky, we will leave the tip for the waters.

We're excited to continue our partnership with Berkshire Food Project here at office headquarters in North Adams, MA for the third year in a row! Every time you give the gift of Cheeky, you're also giving the gift of a nutritious meal to our community in need. We'll be giving one pound of food for every order made from Thanksgiving through Christmas, and it's all with your help. Happy Holidays!

It was yet another Banner Year for the Cheeky Schoolie Tournament with record turnout and more money raised and conservation awareness built than ever before. The Schoolie Tournament contributed an incredible $27,380 to striped bass conservation through donations to our conservation partners for the tournament. Read about the tournament here…

Schoolie Conservation Partners

 

Trout Unlimited Life Campaign

Cheeky Fishing is proud to be an ongoing Corporate Sponsor of Trout Unlimited. This year, we partnered with TU to create a limited edition Launch 350 reel & bundle, with 10% of the purchase going to Trout Unlimited Lower Snake River Enhancement project. 

In 2021, we were honored to be chosen to pair a Cheeky Launch 350 with a Scott rod for TU’s Life Membership campaign. 

 

Water Testing for Science on the Fly

 

We worked with the great folks from Science on the Fly this year to test our home waters in Western Massachusetts. We are citizen testers who are now gathering information that will help scientists understand the effects of climate change on our favorite trout streams. Read more here…

 

2021

Cheeky Fishing is the proud title sponsor of Stripers Forever's Release a Breeder Program. The program is designed to promote the release of large “breeding size” stripers, which are mostly female fish producing eggs. By releasing a breeder, you can do your part to ensure the livelihood of the striped bass population for many years to come. Learn more about the club here.

Giving back, especially in a year as difficult as 2020, is crucial to our brand mission. We decided to go big by matching every order with a pound of food to local food banks. For every order we received from Thanksgiving to Christmas, we donated one pound of food to Berkshire Food Project in our home base of North Adams, Massachusetts and the Missoula Food Bank and Community Center in our Western hub in Montana.

In total, Team Cheeky donated 1,000 pounds of food during the 2020 Holiday season.