Cheeky Fishing is proud to be an independent fishing manufacturer. For our customers, this means excellent service all the time. A big part of this customer service promise is having a simple and speedy Warranty and Repair Policy. Details on our policies are below, or you can submit a Warranty or Repair Claim here.
Please note: Cheeky will not accept any reels for Warranty or Repair unless a claim has been submitted first. Reels that are sent to Cheeky without completing a Claim Form first will be returned.
All Cheeky Fly Reels carry a limited lifetime warranty to the original owner covering defects in materials or workmanship. Cheeky Fishing will repair or replace any Cheeky Reels under this warranty (the "Warranty") at no cost for parts or labor, and we promise to do so within just a few business days. Cheeky has sole discretion as to whether a reel is covered under Warranty.
If your reel is not covered under our Warranty Policy, Cheeky Fishing will repair or replace it for a fee. Cheeky will provide you with a cost-estimate so that you can make an informed decision about repairing your reel.
To register a newly purchased Cheeky Reel, please click here: Complete your Cheeky Reel Warranty Registration Here.
Customers who have made purchases via the Cheeky website may return any product for any reason within 30 days of purchase for a full refund, so long as the returned product is in brand new, unused, original manufacturer’s condition. Cheeky has sole discretion to accept or deny returns and to determine if returned products are in brand new, unused, original manufacturer’s condition. To initiate a return, please send an email to firstname.lastname@example.org and we will provide a return authorization.
The Legal Stuff:
This Warranty does not cover repair or replacement of any parts damaged by handling, operation, misuse, vandalism, modification, neglect, accident, improper maintenance, normal wear and tear, or any cause other than defects in materials or workmanship. This Warranty is valid for the original registered owner only and is non-transferrable. The original owner must complete Warranty registration within 90 days of purchase. Failure to register within 90 days of purchase will relieve Cheeky Fishing of any obligations under this Warranty.
Damaged parts may be replaced with the most current parts, which may include variations in color and design. Cheeky Fishing has sole discretion to determine whether its products are covered under this Warranty.
Cheeky Fishing shall not be liable for special, indirect, or consequential damages, and this Warranty is in lieu of all other warranties expressed or implied, and the remedies of customers herein provided shall be your sole remedy for any defect in any Cheeky Fishing product, whether in warranty, negligence, contract, or otherwise.
THIS WARRANTY IS EXCLUSIVE AND IN PLACE OF ALL OTHER REMEDIES AND WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE AND SHALL EXCLUDE ANY LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR ANY OTHER LIABILITY.
This Warranty contains the entire agreement between Cheeky Fishing and customer with respect to the subject matter hereof, and no amendment or waiver of any of the terms, provisions, or conditions of this Warranty shall be effective unless in writing and executed by both Cheeky Fishing and customer.
This Warranty is to be governed and interpreted in accordance with the law of the Commonwealth of Massachusetts, without reference to principles of conflict of laws. Any judicial actions relating, directly and/or indirectly, to the enforcement of this Warranty shall only be brought in the Federal and/or Massachusetts State Courts located in Boston, Massachusetts, and to that end both Cheeky Fishing and customer hereby consent to the jurisdiction of the Federal and/or Massachusetts State Courts located in Massachusetts.
Cheeky Fishing and customer warrant that this Warranty has been carefully read and fully understood and voluntarily accepted by Cheeky Fishing and customer.