Cheeky Armada Loyalty Program

Calling all Cheeky fans! We're excited to announce the new Cheeky Armada Loyalty program, with all the perks to make your fishing even better. Join the Cheeky Armada for, drumroll please....
  • Exclusive Early Access to the 2024 Cheeky Schoolie Tournament Registration! 
  • 20% Discount off your Schoolie Registration
  • 20% OFF all Cheeky Gear - including Fly Reels (exclusions apply**)
  • Early Access to Sales
  • First Shot at New Product
  • All for only $75! 
Join the Cheeky Armada Loyalty Program for 2024 and receive all these benefits to help you get out on the water quicker. You have until January 31st to sign up, so don't delay! 

Program membership is valid for the entire 2024 calendar year. No portion of the membership fee is refundable. All membership sales are final.

**Exclusions include: No discount on sale items, expedited shipping, gift cards, repair fees, or additional loyalty program memberships. Loyalty program discount doesn't combine with additional discounts or other program discounts. Some artisan and seasonal products will be excluded. Cheeky has sole discretion to all items available for discount. Read full terms & conditions here.