January 31, 2025 1 min read

Want to learn more about the Cheeky Schoolie Tournament? Or Cheeky Fishing reels and more? Catch Founder & CEO Ted Upton on the Fishing Stories Podcast and Anchored Outdoors Podcast chatting reels, tournament, and of course a few fishing tales. 


Co-hosts Garrison and Corinne Doctor sit down to hear how the world's largest fly fishing tournament, The Cheeky Schoolie Tournament, got started and how much it has contributed over the years to striper conservation. Ted Upton is one of the founders of both Cheeky Fishing and the tournament. In this episode, he shares a few stories from the tournament and a striper tale or two. 
 
Podcast is available on Apple Podcasts and Spotify.



Ted Upton is the founder and CEO of Cheeky Fishing, a brand known for its high-performance fly reels and commitment to innovation in the angling industry. An avid fly fisher and entrepreneur, Ted combines his passion for the sport with a dedication to creating durable, functional gear designed to elevate the fishing experience. Ted’s mission extends beyond products, fostering a sense of community through events like the Cheeky Schoolie Tournament, which promotes conservation and camaraderie among anglers. In this episode of Anchored, we discuss how Cheeky got its start and take a closer look at what’s really in a fly reel.


The Schoolie Tournament registration is now open! Grab your spot for this years Tournament before registration closes. The 14th Annual Schoolie Tournament will be Saturday, May 17th 2025. Learn more here.