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About Us

We know reels.  This statement has defined Cheeky Fishing since its founding in 2009.





Getting Started

Our story begins in Boston, where co-founders Scott Caras, Peter Crommett and Ted Upton lived and spent too much time working for the man. Unsatisfied with the day-to-day office grind, the three partners left corporate America and joined forces with fellow co-founder Max Key of Denver to found Cheeky.  The four of us sought to create something special in an industry we love.  After all, we are fishing addicts … inspired by that heart-pounding moment when a fish explodes on the surface and all hell breaks loose. In 2009, we set out to deliver products aligned with our passion for fishing.

Developing Our First Reels

For two years, we devoted our lives to designing, developing and testing Cheeky Fly Reels, our very first products.  As experienced fishermen, we knew we had to deliver a flawless product from day one.  Fishermen demand performance, quality and reliability from their equipment.  When the fish of a lifetime strikes, we wanted to ensure Cheeky Reels would deliver unparalleled performance.

In 2011, we launched our first fly reels to the public.  Designed to emphasize style rather than tradition, Cheeky Fly Reels featured cutting-edge technology, innovative design and bold anodizing to differentiate from products currently on the market.  These qualities, coupled with the superior performance of other features like the fully sealed Evo Synthetic Drag System,MAX Arbor and B2 Channel, have established Cheeky as a leader in the fly reel market.

Developing Spin Reels

In 2013, Cheeky extended its manufacturing expertise and mechanical knowledge of reels to the spinning market.  It took another 18 months before the company was ready to launch its spinning reels.  Our goal was to bring the ultimate spinning reels to market, emphasizing innovation, performance, durability and design, and one fact gave us the confidence to do just that:

We know reels. 

We know how to design them, we know how to manufacture them, we know the materials, machining processes and tolerances, and we know how to build the best drag systems around.  So that’s exactly what we did.  In 2015, Cheeky launched two lines of high performance spinning reels, the FLOTR Series, designed for freshwater angling, and the CYDRO Series, designed for the salt. 

New Fly Reels

In conjunction with its 2015 spinning reel launch, Cheeky also launched two all-new lines of fly reels, the Tyro Series and the Spey Series, to compliment its existing Performance and Boost Series fly reels.  Now with six lines of fishing reels across both fly and spin, Cheeky is proud to offer a reel for every angling situation.

The Future

Five years after Cheeky was founded, Scott, Peter, Ted and Max are still at the helm.  With a growing team and an eye always focused on future innovation and new product development, Cheeky is excited for what the future holds … not just for our company, but for the fishing industry at large.  We hope our story will continue to inspire new anglers to try fishing and experienced fishermen to continue pushing the limits of the sport.  So get out there, and Get Cheeky.