Cheeky is committing 3% of its annual revenue to water-based conservation efforts. Already a member of 1% for the Planet, Cheeky Fishing and its ‘Tip the Waters’ program will follow the stringent guidelines of 1% For the Planet for the entirety of its 3% give.

“We believe the environment, conservation and sustainability should be at the forefront of every conversation,” said Ted Upton, Cheeky Fishing CEO. “For years we’ve been committed to the cause through the annual Schoolie Tournament, which gives 100% of proceeds to conservation partners, and through our work with Trout Unlimited, Science on the Fly, Keep Fish Wet, and many others. We felt this was the year to cement our 3% commitment and we encourage those who are considering a similar commitment to take the leap.”

Wingo believes in wild places and is dedicating 3% of every sale to conservation causes that protect the earth, wild animals and everyone’s ability to access the outdoors.

Being a member of 1% for the Planet gives us a certified framework for all 3% of our giving commitment. When you choose Wingo Outdoors, you’re choosing to protect the wild.

 

Click here to view our custom program details on WingoOutdoors.com.